JOSH TERRY
Creative Direction and Design Operations for The Making of Ray-Ban Stories — a first-of-its-kind visual narrative.
The Problem
Today’s companies hold the power to control their narrative, but are they meeting their audiences’ needs? Meta wanted a novel way to engage their technical audience in a visually dynamic way that was as innovative as the technologies they’re creating.
Before Redesign
The Insight
Modern audiences are visually literate and value their time more than ever before.
The Strategy
Go under the hood of the Meta and Essilor Luxottica collaboration to develop Ray-Ban Stories, a challenging engineering project that aimed to combine fashion, function, and privacy.
The Creative Idea
When creating emerging technologies at Meta, you become part of a high purpose — providing new methods of connecting with the world. The technology communications editorial team developed an eye-opening experience for readers, bringing to light the importance of collaboration and innovation for the sake of others.
The Work
The team built a modular and immersive storytelling platform for Meta’s technology blogs. By crafting a multidimensional narrative, the work fostered profound comprehension, evoked emotional resonance, and generated overall engagement.
The Results
By optimizing visual content workflows and transforming Meta’s online publishing tool into a component-based storytelling engine, the team enhanced interaction and accessibility while reducing web development costs by tens of thousands of dollars.
Produced at Meta
Collaborative Partners
Karla Martucci, Creative Lead
Jason Young, Design Lead
Patricia Geagea, Art Director
CHRLX, Animator
Jaime Castaneda, Front-End Developer
Julia Vargas Mondragon, Video Producer
Daniel Terdiman, Writer
Chris Wiltz, Editor
Tom Parnell, Comms Lead
Collaborative Partners
Karla Martucci, Creative Lead
Jason Young, Design Lead
Patricia Geagea, Art Director
CHRLX, Animator
Jaime Castaneda, Front-End Developer
Julia Vargas Mondragon, Video Producer
Daniel Terdiman, Writer
Chris Wiltz, Editor
Tom Parnell, Comms Lead
Next Project
ART DIRECTION + DESIGNNetworked: The 5G Future